Workplace coaching has become more popular in recent years and is widely used as a performance-support tool in modern organizations (1).
Workplace coaching has become more popular in recent years and is widely used as a performance-support tool in modern organizations (1).
Many companies use coaching programs to upskill their employees, equipping them with the tools they need to thrive both in and out of the workplace. For example, coaching may include leadership training and development, providing middle management with the coaching they need to prepare for an internal promotion.
Other coaching programs at work might focus on specific workplace challenges or stressors, such as financial worries, returning to work after pregnancy, or guidance on preparing presentations and public speaking.
This article explores wellness coaching programs — what they are, how they work, and the types of coaching available. We then share an overview of coaching programs used in workplace settings to help you compare options and identify an approach that fits your organizational needs.
Coaching is often described as a collaborative, thought-provoking, and creative process that helps clients work toward their personal and professional goals (2).
Compared with training (which typically delivers structured content) and mentoring (which often draws on the mentor’s experience), coaching is usually a 1:1, goal-oriented process that uses questions, reflection, and accountability to support employee development (3). However you define it, workplace coaching is used by many organizations, sometimes as part of an employee benefits or development offering (1). It can support skill development and is often delivered as a 1:1, goal-oriented collaboration between a coach and an employee to help clarify goals, build habits, and support progress at both the individual and organizational level.
Workplace coaching can provide personalised, structured 1:1 support that helps employees clarify goals, build skills, and maintain focus during periods of change. It may also support employees as they work through challenging work situations and shifting workplace demands.
With many organizations reporting talent constraints and signs of burnout, workplace coaching is sometimes used as part of a broader people strategy and may be evaluated for its potential impact on performance, retention, and leadership development over time (1).
Gallup’s State of the Global Workplace: 2025 Report notes that when employers provide manager training, manager thriving is higher (rising from 28% to 34%) (4). Coaching programs for managers and employees commonly include goal setting, prioritization, focus, stress-management skills, and soft-skill development, depending on the program scope.
A workplace coaching program is often designed to align with organizational priorities and may be integrated into broader talent and development strategy. It can also be delivered remotely, which can expand access for employees across different locations and schedules.
Many organizations find it useful to build a coaching program around a clear aim — for example, clarifying what the organization wants to support or develop (5). Some organizations focus coaching on leadership development (such as preparing future managers for expanded responsibilities), while others may prioritize support for specific employee groups, such as working parents.
A needs assessment can help clarify the goals, target audiences, and success criteria for the program, and determine where coaching may be an appropriate support.
Read more: 7 Wellness Challenge Platforms
Organizations deploy coaching across various levels and needs, from C-suite strategy to frontline execution.
Main coaching types include:
When searching for coaching programs, coaching types may not always fall under the same name or category.
Coaching programs are delivered through a mix of traditional, digital, and hybrid approaches to meet your team’s needs.
Many modern programs use virtual coaching to connect employees with industry experts wherever they are located.
Virtual coaching is typically conducted via video or phone sessions on platforms like Zoom, enabling global reach and supporting talent development and continued professional development. Group coaching can also be completed virtually, with multiple participants attending a group session.
Some coaching programs at work also use AI-powered chatbots and virtual assistants to complement human coaching. This addition can be helpful, providing on-demand guidance between coaching sessions.
To make a real difference, coaching should be embedded into the company culture. The shift takes time, but when coaching becomes part of people’s everyday lives and working patterns, that’s when it starts to make a real difference (5).
We cover five workplace coaching program options based on publicly available information such as review data, user feedback, and the coaching services described by each provider.
Please note that the coaching programs are introduced in alphabetical order for readability. This post is not an official ranking — it’s an editorial roundup.
BetterMe Business offers 1-on-1 coaching as a flexible add-on to its comprehensive and holistic wellness programs.
The BetterMe Business program provides 1-on-1 coaching sessions with niche experts (e.g., in fitness and nutrition) to support employees in working toward their goals with structured guidance when it comes to nutrition, stress management, habit building, and leadership development.
BetterMe Business pricing starts with team size and needs, and supports well-being through a comprehensive platform. Coaching is offered as an add-on for organizations looking to include more structured guidance as part of their program (as of January 2026).
BetterUp provides personalized, thoughtfully designed human and AI coaching built to support enterprise impact.
They provide a wide variety of coaching services, including:
BetterUp also provides career coaching to help people navigate and accelerate their career paths, communication coaching to improve public speaking, and life coaching for expert guidance and flexible support to help achieve a more fulfilling work-life balance.
BetterUp does not publish standard employer pricing publicly; organizations typically request a demo and receive a customized quote (11) (as of January 2026).
Lyra positions its offering around guided access to mental well-being support and care navigation.
Unlike the other coaching programs in this roundup, LyraHealth functions more like a mental health add-on. They provide users with access to more than 10,000 child specialists and remove “the guesswork and burden of coordinating care” (12).
LyraHealth offers:
LyraHealth provides comprehensive mental health care for families and organizations, supporting people and their mental well-being.
LyraHealth does not publish standard pricing publicly. Employer costs are typically quote-based (17) (as of January 2026).
Read more: 4 Mental Wellness Platforms for Every Company Size (2026)
Spring Health provides therapy, coaching, and on-demand support and mental health care for complex conditions.
Some of its key features are:
Additionally, employees can use on-demand options such as self-guided digital exercises and in-app resources, and they can access therapy through the platform depending on coverage and availability (18).
Spring Health does not publish standard employer pricing publicly. Employer costs require contacting Spring Health (22) (as of January 2026).
Wellness Coach is a wellness platform designed to support employees through personalized offerings, including coaching.
They provide a mix of coaching, including:
For coaching-heavy programs, Wellness Coach describes offering a combination of 1:1 coaching, team/group coaching, and an always-available AI coach, which can provide multiple ways for employees to engage between sessions (26, 27).
Individual pricing (when your employer doesn’t offer access): Wellness Coach lists independent user plans including Base (Annual) $59.99/year, Silver (Monthly) $14.99/month (includes 1 coaching session/month), Gold (Monthly) $44.99/month (includes 2 coaching sessions/month), and Gold (Annual) $349.99/year (includes 2 coaching sessions/month). (28) (as of January 2026).
Leadership, personal, and well-being coaching are common yet effective approaches in the workplace. Coaching can be a useful tool for developing new leadership skills, navigating difficult life choices, and providing actionable tools and accountability to improve employee well-being. Also, some of the best apps for employee well-being also provide 1-1 coaching (while also providing other wellness program benefits). To effectively measure coaching ROI, metrics include engagement, retention, promotion rates, and KPIs such as productivity (make sure to collect baseline data to draw a proper comparison). You can also use employee feedback to better understand the impact of direct coaching. Internal coaching is often one of the more cost-efficient options, depending on staffing and scope. And for many organizations, it can work well. However, external coaching typically provides more specialized support on topics such as finance, returning to work after pregnancy, and navigating other challenging life obstacles.Frequently Asked Questions
What are examples of coaching in the workplace?
How do I measure coaching ROI?
Should I choose internal or external coaching?
Coaching programs at work can support a range of goals—from leadership development for middle managers (e.g., team motivation, feedback, and project management) to well-being coaching that helps employees navigate practical challenges such as financial habits or returning to work after parental leave. Choose a corporate wellness platform with coaching after comparing options against your goals, budget, and the employee experience you want to deliver.
Disclaimer: All comparisons are based on publicly available information as of January 2026 and may change over time.
This overview is based on our subjective evaluation and analysis of publicly available data and is not an official ranking. We recommend checking the latest information directly on the companies’ websites.
This article is intended for general informational purposes only and does not serve to address individual circumstances. It is not a substitute for professional advice or help and should not be relied on for making any kind of decision-making. Any action taken as a direct or indirect result of the information in this article is entirely at your own risk and is your sole responsibility.
BetterMe, its content staff, and its medical advisors accept no responsibility for inaccuracies, errors, misstatements, inconsistencies, or omissions and specifically disclaim any liability, loss or risk, personal, professional or otherwise, which may be incurred as a consequence, directly or indirectly, of the use and/or application of any content.
You should always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition or your specific situation. Never disregard professional medical advice or delay seeking it because of BetterMe content. If you suspect or think you may have a medical emergency, call your doctor.