A corporate wellness week is a week that is focused on all things health and well-being. It’s an opportunity to introduce new wellness initiatives and to introduce new healthy habits and behaviors to create positive change in the workplace.
Some employers like to run their wellness week in the last week of June so it is aligned with Wellness Week (although this is up to you).
This post explains more about corporate wellness week, including how to plan one and what to include for the best engagement.
What Is Corporate Wellness?
Corporate wellness refers to the strategies, programs, and initiatives an organization implements to support its employees’ physical, mental, and emotional well-being.
At its core, corporate wellness is about helping people be healthier, happier, and more productive at work.
What Is a Corporate Wellness Week?
A corporate wellness week is dedicated to everything related to well-being. During this week-long initiative, employers promote employee well-being by hosting planned activities, such as workshops, health talks, fitness sessions, workplace challenges, and campaigns.
Some companies align their corporate wellness week with World Well-Being Week, which is held annually in the last week of June. Corporate wellness week 2025 ran from the 24th to the 30th. Although this isn’t necessary, you can implement a wellness week whenever it best suits your organization.
Unlike ongoing wellness programs, a well-being week is an excellent way to increase visibility and introduce employees to new well-being initiatives, and to show employees that well-being at work is a priority.
It’s an opportunity to bring your team together to share activities that encourage healthier habits and behaviors in a fun, supportive environment. When it’s done successfully, it can create positive change and help you see many benefits.
If you already have a wellness plan, you may be wondering what activities you should add to ensure they vary from your current offerings. Ideas and activities should be fun, meaningful, and promote physical, mental, and emotional well-being.
We’ve organized some ideas by wellness type below:
Physical
These activities are the core components of most wellness programs. Physical activity is an opportunity to get active together and encourages healthy behavior.
Ideas include:
Step or movement challenges (these can be team-based or individual)
Guided group workouts (in-person, live, or pre-recorded)
Bike or run to work commute challenges
Mental and Emotional
These include everything from guided meditation to workshops and advice on stress, grief, and tips for dealing with busy times of the year.
Ideas include:
Guided meditation sessions
Workshops on journaling, counselling, and increased visibility for mental health resources
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Nutrition
Healthy eating and nutrition are often overlooked in wellness programs. Providing guidance on how to make nutritious, healthy food and make the right food choices goes a long way, from feeling like a better version of yourself to improving energy levels and more (1).
Ideas include:
How to cook homemade nutritious food: interactive demos and workshops
Healthy snack stations or fruit baskets in common areas
Water intake challenges
Lifestyle
Finally, we have lifestyle activities. These include small but subtle changes and habits that can create lasting positive results, such as supporting sleep.
Planning a successful corporate wellness week requires proper preparation, clear goals, and employee engagement.
Here’s how to plan and get the most out of a corporate wellness week.
Assess Employee Needs
Ask employees what they need or want to work on. You can administer surveys or suggestions via an anonymous box if that’s easier.
Consider different work setups when planning your corporate wellness week (remote, hybrid, in-office), and design it to accommodate all workers.
Review Company Goals
Existing company health and well-being data can help you review and evaluate company goals and needs.
For example, you may notice healthcare increases related to sedentary behavior or illnesses associated with smoking, such as lung or cardiovascular disease, or certain types of cancer.
You may find that stress is on the rise, productivity is down, or there are more sick days than usual.
Use this data to find suitable activities, initiatives, and workshops to directly address areas of improvement. For example, smoking cessation workshops, introduction to physical activity classes, or health talks can help mitigate these issues and reduce risk.
Design a Schedule
Mix educational content, such as workshops and health talks, with interactive activities, including step and movement challenges, fitness classes, and other group sessions.
Add breaks between activities and keep the schedule balanced.
Although you’re hosting a wellness week, this doesn’t mean you need to host activity after activity.
Once the corporate wellness week has concluded, it’s important to follow up with employees and maintain the momentum.
This helps ensure that the positive habits and awareness that are built during the week are more likely to lead to lasting change and long-term improvements in well-being.
Gather feedback: Send out surveys to better understand what employees enjoyed, found useful, or want to see in future activities and initiatives.
Share highlights: Celebrate successes by sharing photos, achievements, or stories from the week via email or internal newsletters
Signpost resources: Follow up with additional resources such as guides, apps, or an extended version of the program they were following during the week
Recognise participation: Reward and acknowledge individuals and teams who actively engaged.
When the week is complete, this doesn’t mean that your organization’s wellness efforts are complete for the year.
A corporate wellness week is a time to reinforce good habits and healthy behaviors, and introduce new initiatives and activities. When it’s done successfully, it’s an event employees will look forward to annually (which also helps them get the most out of it).
Even the best planned corporate wellness weeks can fall short.
Here are a few things to avoid to ensure a successful week:
Adopting a One-Size-Fits-All Approach
Employee wellness is not one-size-fits-all – you need to tailor your week to employee needs.
You may discover that a particular activity or initiative was possible in another workplace, but will potentially be unsuccessful for your workplace.
Survey employees beforehand and provide a range of activities for the week to cater to all needs.
Furthermore, offering generic activities may take away the appeal and make it seem like you’re just ticking a box. Take the initiative and go the extra mile to create a unique and personalised wellness experience.
A Lack of Leadership Support
In 2024, manager engagement at work dropped from 30% to 27%. When managers are disengaged, so are their teams – as much as 70% of team engagement comes from managers (2).
This is why it’s essential to gather leadership support for your wellness week.
Managers and leadership should get involved, making it feel easier for employees to participate. Activities are also a great team-building tool, enabling you to combine well-being benefits with team building.
Poor Communication
You can have the best wellness week planned, but if you don’t let employees know about the events, you’ll see low participation rates.
Send emails and internal newsletters, put up posters, and even hold a meeting to let employees know when the wellness week is and what events you have planned. Make a detailed itinerary with activity descriptions, start and end times, and other necessary details.
An individual approach to the fitness, nutrition, and mental health of your employees, together with BetterMe employer support – you’ve got everything at your fingertips. What are you waiting for? Access all the benefits now!
Overloading Employees with Wellness Activities
Packing too many activities into a wellness week can overwhelm employees and lead to low participation.
Offer a balanced schedule with optional sessions and allow flexibility.
Although it’s a wellness week, that doesn’t mean you need to do a wellness activity every hour of every day.
Instead, implement a handful of sessions daily and make them optional for employees.
Make it fun and personalized, and provide plenty of breaks to create positive change.
How to Measure Well-Being Success
There are various ways you can measure the success of your wellness week to help you understand what worked, areas for improvement, and demonstrate a positive ROI to leadership and other key stakeholders.
Participation metrics
Employee feedback
Behavioral changes
In addition to short-term metrics, you should measure long-term success. This can be something as simple as noticing an employee continues to cycle or run to walk, or that they keep up with other healthy habits such as lunch-time walks or setting a weekly step goal.
You can also track employee engagement metrics over time. You may even notice an increase in app users or more people attending your live fitness classes.
The key here is to measure success on well-being in a holistic way – don’t rely on one metric to determine the success of your wellness week or overall well-being program.
How to Create a Culture of Well-Being at Work
After completing a corporate wellness week, you may realise the many benefits of creating a culture that’s centered around well-being.
Research has shown that employers with a wellness program see an 84% increase in employee productivity and performance (3). Those who prioritize well-being also benefit from reduced absenteeism and greater innovation and engagement (4).
In addition, employees who report good physical and mental well-being are almost 2.5 times more likely to be happy at work (4).
To experience similar benefits, focus on embedding well-being into everyday practices rather than treating it as a one-off event. Integrate wellness into company policy, create an inclusive well-being program, and make well-being a priority to support, engage, and motivate employees.
The Bottom Line
A corporate wellness week is a focused way to boost participation and introduce new healthy habits, but it works best when it’s planned around employee needs, supported by leaders, and followed by simple next steps that keep the momentum going after the week ends.
Build a corporate wellness program your employees will actually use. See how BetterMe Business can help you offer well-being resources employees can access anytime, wherever they work.
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