User Acquisition ManagerR&D Gaming, Kyiv
BetterMe is a leading Health&Fitness publisher in the world with over 90 million installs (iOS+Android).We have 7.5 million followers on our social media platforms — more than any other competitor has. This all became possible through a team of world-class talented professionals in composition 100+ people in Kyiv. We’re one of the largest partners of Facebook / Google / Snapchat / Twitter from CEE.
Over the past year we have assembled a team of talented engineers, artists, designers and game developers. We have shipped our first games, achieved the initial milestones, and now we are rapidly growing even further! As a multi-disciplinary team of developers, artists and game designers we create games that will be played by millions of people all around the world.
About the role:
We are looking for an experienced UAM from mobile gaming industry to drive growth to our casual games.
As the User Acquisition Manager, you will own the mobile performance marketing which means for you significant budgets for customer acquisition campaigns, doing more and more creativity iterations, media buying tests, using all mobile app advertising channels and mobile ad networks to hit the ROI goals.
You will have a direct impact on the success of our games and apps.
Areas of responsibility:
- Developing UA channels (Social, Search, Ad Networks, SMM, ASO etc)
- Implementing effective tools for traffic assessment, advertising campaigns, etc.
- KPI implementation
- Setting up tasks for artists and animators to produce the advertisements
- Conducting experiments on the effectiveness of procurement, analyzing the results
- Negotiating with partners for the traffic procurement
- Participating in the recruitment and coordination of the UAM work
- Collaboration with monetization/product team
Your skills and experience, we might be interested in:
- Experience in Mobile Performance Marketing 2+ years
- Experience with Casual/Hyper Casual games
- Upper Intermediate+ English
Will be a plus:
- Experience with multiple traffic sources (Google Ads, Facebook Ads, TikTok, Search Ads, Snap and other purchasing channels)
- Experience with budgets 1M+ monthly
- Recent UAM experience (Understanding UA for iOS 14.5+)
- Experience with monetization (IAP, advertisement)
You will be working with a professional and motivated team of enthusiasts in the environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.
Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.
Competitive salary. Compensation that will help you focus on your projects and personal development.
Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
Comfortable working environment. BetterMe team is located in a spacious office in the Astarta business center within 10 minutes walk from Kontraktova metro station. We serve complimentary breakfasts, lunches, snacks, fruits and all necessary equipment for your role.
Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
Rest. We organize team buildings, parties and various team activities to boost our collaboration.