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Content, Remote

Marketing Copywriter (freelance)


BetterMe is a leading Health&Fitness publisher in the world with over 100 million installs (iOS+Android). We have 7.5 million followers on our social media platforms — more than any other competitor has. This all became possible through a team of world-class talented professionals in composition 200 people in Kyiv. We’re one of the largest partners of Facebook / Google / Snapchat / Twitter from CEE.

Our mission is creating happiness within since it’s vital to have your mind and body in harmony. There are 500 million people in the world who value a healthy lifestyle. We believe that every one of those people should be a BetterMe user. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest Health company in the world.

We are looking for Marketing Copywriter to join our Content Team.

At the role of Marketing Copywriter you will create content and develop strategy for the following areas - Email marketing, Landing page and Chatbot.


  • Proven experience as a marketing copywriter or related role;
  • Native English Speaker;
  • Excellent writing, editing and proofreading skills;
  • Can write attention-grabbing and catchy content;
  • Accuracy and punctuality.
  • Strong research skills;
  • Creativity.


- Email marketing:

  • Coming up with content strategy, structure and sequences for emails; 
  • Analyzing common and niche pain points of our target audience;
  • Liaising with designers to ensure the copy matches the email’s visual elements;
  • Creating catchy subject lines, headlines, subheadings, CTAs and overall emotionally engaging copy that converts;
  • Creating email templates that will allow to create a highly personalized and relevant message in the future;
  • Cold email outreach, lead nurturing, promotional marketing, newsletters, onboarding.

- Landing page:

  • Write landing page content that converts readers and delivers sales;
  • Ability to craft an irresistible offer by hitting the pain points of our target audience;
  • Bring prospects through 5 stages of awareness all the way to the sale;
  • ​​Reviewing and editing copy for grammar/style expertise, with high attention to detail;
  • In-depth research before creating landing page copy;
  • Edit and proofread copy as needed;
  • Use SEO principles to maximize copy’s reach.

- Chat bot:

  • Continuously improve the bot content by organizing testing sessions and using data to upgrade the content strategy;
  • Regularly test the chatbot and report bugs and errors;
  • Write in a user-friendly tone;
  • Stay on top of the latest fitness, weight loss, health & wellness trends to be able to come up with content ideas.


We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.

Join our team!